As one of the first night mayors in the world, Mirik Milan has played an instrumental role in the reshaping of Amsterdam’s nightlife scene into one of the most vibrant and economically robust in the world, and his innovative position is been replicated in major cities around the world, like New York, Paris and London.

Nowadays Mirik Milan is a nightlife consultant, co-founder of VibeLab and co-author of the paper ‘Governing the night-time city: The rise of night mayors as a new form of urban governance after dark’. In January 2020 the journal Urban Studies released this first qualitative study on night mayors around the world.

Vibelab is a leading consultancy agency, developing strategies and trailblazing a largely untapped research field: life at night. In 2017 VibeLab launched a research methodology named Creative Footprint (CFP) for measuring creativity in cities at night.

The CFP is a sociocultural initiative that maps and indexes creative space to measure the impact of nightlife and cultural activity on cities. The methodology goes beyond economic impact, prioritizing original content, interdisciplinary connections, and cross-functional spaces for thriving local scenes.